An EU representative is required under Article 27 of the GDPR where a data controller or processor does not have an establishment in the EU but processes data in respect of somebody who is in the EU. The UK’s GDPR is very similar to the EU’s GDPR and contains a similar Article 27 which states that if a controller or processor does not have an establishment in the UK and they process data in respect to people who are in the UK then they must they must appoint a UK representative for the purposes of the UK’s GDPR. So the roles are very similar. In fact, they are practically identical except that an EU representative is required where a business doesn’t have an establishment in the EU and holds data in respect of a person in the EU and a UK representative is required where a business does not have an establishment in the UK but holds and processes data in respect of a data subject in the UK.